VINYL
The Details
Your neighborhood bar, remastered.
The team at B-Side Hospitality approached us with a vision of establishing VINYL: a premier destination in South End that’s as inviting as your favorite neighborhood bar. A place for people of all walks of life to gather & celebrate good times.
Building their shared love of music & passion for craft cocktails, we embarked on a creative marketing journey to help bring their vision to life. Since opening in 2022, VINYL has won several “Best Of” awards & become a premier Charlotte hotspot, regularly with lines wrapping around the block.
We continue to work with the team at VINYL to deliver first-class creative marketing & social media support to engage their audience & tell their story.
SERVICES
Brand Strategy, Visual Identity, Brand Voice & Messaging, Art Direction, Collateral Design, Social Media, Photography & Styling, Content Creation, Public Relations, Influencer Marketing
VOLUME UP, PRETENSES OUT.
VINYL is Charlotte’s destination for great music, quality craft drinks and global small plates - we’re not your typical South End bar. Our killer sound system belts out hits from legendary rock and hip hop artists, transporting you to a different time. When you get home, you’ll want to create a playlist for the night so you can relive those feelings over and over again. Diverse, creative, authentic. Our craft beers and cocktails, and tapas-style global street foods appeal to those with a taste for high-quality and simple pleasures.
We are more than the next trendy photo opp. We’re a Hi-Fi, low frills hangout destined to become a South End staple. Nicer than a dive bar, more relaxed than a club. Come enjoy a great drink with great friends, and get lost in the music.
Social Media
We use social media to showcase VINYL’s unique atmosphere & energy through professional photo and video content. Our goal is to create dynamic, appealing & on-brand content that draws audiences in & conveys the IRL experience.
Results
Time Period: January 1st, 2024 - December 31st, 2024 (2024)
Followers: 15,024
Follower Growth: 6,190
Growth Rate: 70.1%
Average Engagement Rate: 5.87%
Total Engagements: 30,334
Average Reach:1,309
Total Reach: 516,723
Total Shares: 4,003
Public Relations
Effective PR is about more than just generating buzz—it’s about creating meaningful connections with the media, influencers & consumers. That’s why we work to craft compelling brand narratives that capture attention & influence public perception.
For VINYL, we use a combination of traditional and modern PR tactics to elevate the brand’s presence in the public sphere. This includes leveraging media relations to secure coverage in relevant publications, developing curated experiences & engaging with popular social media influencers. It also includes collaborating with local businesses & organizations to host events and promotions.
Charlotte Observer:
New concept taking over South End Charlotte restaurant space
Axios- Scoop:
Vinyl is taking over former VANA space in South End
Charlotte’s Got A Lot:
Charlotte Late-Night Food Round Up
WCCB:
Tasty Tuesday: VINYL shows off delicious food and drinks!
Unpretentious Palate:
Vince Giancarlo named new Culinary Director of B-Side Group
WCCB Tasty Tuesday:
VINYL turns three
WBTV :
VINYL turns three
Influencer Marketing
By curating unique experiences for local influencers that showcase the VINYL experience, we drive authentic engagement & interest with wider audiences.
