FOLIA

OBJECTIVE

FOLIA

Where Every Night Blooms.

Built On Hospitality approached us to create a striking brand identity for a new concept: an elevated, lush speakeasy-style bar hidden behind a plant shop facade in the heart of South End. The goal was to create a fully immersive cocktail experience that transports guests to a lush, tropical paradise that blends vibrant energy, impeccable service & premium craft cocktails.

Our job was to name the concept and create a cohesive brand identity that feels equal parts intimate, moody and playful—and something that would work for both the plant shop storefront and the discrete cocktail bar it conceals.

SERVICES

Brand Strategy, Naming, Visual Identity, Brand Voice & Messaging
Collateral Design

BRAND MESSAGING

GOOD NIGHTS GROW HERE

Amidst the hustle of South End, hidden in plain sight, lies a verdant, tropical refuge that blooms after dark ... for those who know where to look.

Folia is a chic & sophisticated escape; a sanctuary of refined revelry that beckons you to unwind. Inside, the air is thick with the spirit of celebration & alive with the gentle murmur of conversation, lo-fi music & clinking glasses.

Here you can enjoy expertly crafted seasonal cocktails & impeccable service in a vibrant yet relaxed atmosphere.

From date nights to impromptu get-togethers to private events... Good nights grow here.