How Placemaking is Changing How We Build & Brand Commercial Spaces
Walkable streets. Open-air patios. A mix of local shops, restaurants and creative spaces. What used to be the domain of urban planners has made its way into the world of branding and commercial development.
Audience Personas Explained: How to Go Deeper Than Demographics
When we talk to clients about brand strategy, one of the first things we dive into is the audience. Who are you trying to reach? Who is this brand for?
How Strong Branding Can Tip the Scales in Leasing Negotiations
In today’s commercial landscape, a compelling brand has become a valuable currency. In our 2025 Charlotte Hospitality & Retail Guide, we explore how landlords and developers have started to recognize the power of strong brands to attract both customers and complementary tenants to their properties. In this landscape, your brand identity isn’t just a marketing tool—it’s a bargaining chip.
The Future of Charlotte Hospitality & Retail: 3 Trends to Watch in 2025
The most engaging spaces in Charlotte aren't accidents. From sprawling venues to boutique retailers, the businesses that command attention are meticulously crafted for their audience. As the city's commercial density increases, success now demands something beyond good location and decent service—it requires strategic intent.
Social Media Marketing For Restaurants: Tips To Build Your Brand
Restauranteurs, we have some news for you: you’re not just in the food business anymore.
But it’s not just you. None of us are just in one business anymore.
That’s because we’re all in the business of capturing attention.
Serve Up A Stellar Hospitality Experience: Lessons and Tactics From CPG Branding
In today’s fast-paced world, attracting and retaining customers in the hospitality industry is no easy feat. Businesses are clamoring to reach Millennials and Gen Z – the largest group of consumers. And they are reshaping how business is done.
Partnering with a Branding Agency? Be Ready for These 7 Key Questions
So you’ve decided to hire a creative branding agency…maybe you’ve even reached out to a few to get started.
Whether you’re building a completely new brand, or refreshing your existing look and feel, finding the right creative agency is not a decision to take lightly.
Why? Because your brand matters. It’s the first impression your customers have of you. It’s how you catch their eye in a world of decreasing attention spans. You need an agency that gets you.
2023 Creative Marketing: 5 Trends to Watch
Five creative marketing trends for 2023 with actionable tips and ideas on how you can start implementing them in your marketing strategy...
10 Mistakes to Avoid When Rebranding Your Business
Five creative marketing trends for 2023 with actionable tips and ideas on how you can start implementing them in your marketing strategy...
Storyboarding 101: Definition, Benefits, and 4 Steps to Get You Started
A storyboard is a visual outline of a video or animation. It breaks the action down into panels – like a comic book – made up of images and notes. While typically associated with filmmaking, storyboards are extremely useful for marketing and branding...
Brand Storytelling: 5 Tips for Telling Stories That Resonate
Whether you’re a small business owner building a new brand, or in marketing at an established company, chances are you’ve been asked: “What’s the story we’re trying to tell?”
Why Professional Photography is a Must for Your Brand
In the era of powerful iPhone cameras and a seemingly endless supply of stock photography, it may feel unnecessary to shell out for professional photos for your brand. After all, isn’t it what’s inside that counts?
The fact is, how your brand looks has a huge impact on how successful it will be.