SCHREIBER’S ON RYE

OBJECTIVE

SCHREIBER’S ON RYE

Sliced, Stacked and Stuffed.

We worked with Chef Larry Schreiber to create a striking brand identity for his newest venture: a New York-style deli in Charlotte’s Optimist Hall.

Food has been a part of Larry’s story since he was a kid in Long Island. From cooking in the lunch room at school, to spending weekends in Manhattan with his grandparents eating homemade matzah ball soup or visiting their favorite deli. Now, he’s bringing that taste of his childhood to Charlotte, with Schreiber’s on Rye – a ‘Jew-ish’ deli counter that will transport you back to NY.

For this concept, we created a brand that feels equal parts iconic, nostalgic & modern—while staying authentic to Larry himself.

SERVICES

Brand Strategy, Visual Identity, Brand Voice & Messaging
Art Direction, Collateral Design
Social Media, Photography & Styling, Content Creation

BRAND MESSAGING

NOSH LOCAL

WELCOME TO SCHREIBER’S ON RYE, WHERE THE SANDWICHES ARE STACKED HIGH & SERVED FRESH.

We’re Charlotte’s chef driven Jew-ish deli counter, specializing in iconic dishes that will transport you back to an old New York delicatessen. (Because you shouldn’t have to schlep all the way there just to get a good pastrami on rye!

Speaking of which… Our hand-crafted deli sandwiches are made to order, with piles of perfectly cured meats, cheeses, and all the fixings. Choose from our iconic staples, or build your own to get it just right. (Hungry yet?) We’ve also got a matzah ball soup that’ll knock your bubbe’s socks off. Or, nosh on a charcuterie plate and homemade pickles.

At Schreiber’s, we don’t care about food trends—we care about making food we love, and doing it really well.

So pull up a stool and plant your tuchas while we fix you something to eat.