CHOW BOY
// OBJECTIVE
Craft a brand identity that reflected the playful feel of a bodega offering ready-made meals with fun twists of flavor and delicious uniqueness.
// SERVICES
Art Direction
Brand Strategy
Brand Identity
Collateral Design Concepts
Packaging Concepts
// SOLUTION
Playful. Bold. Fun. Throughout our strategy sessions and even into our moodboarding phase, these keywords became staples for the brand. From the color palette to the humorous illustrations, we positioned the brand in a way where audiences of all ages could relate.
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