SUGAR SHACK
// OBJECTIVE
To create a brand identity system for a cannabis company on a mission to bring stable, proprietary and award-winning genetics to the masses, one loving grow at a time.
// SERVICES
Brand Identity
Collateral Design
// BRANDING SOLUTION
We were asked to help bring Sugar Shack’s vision of revitalizing today’s oversaturated, cookie-cutter cannabis market to life. Through their intentionally bred, award winning proprietary genetics, Sugar Shack is empowering millions of cannabis enthusiasts to actively participate in this movement by becoming home growers. Key words such as bold, playful, community and organic were influencers throughout our creative process and helped inspire everything from the ‘rough around the edges’ primary shack logo to the powerful and playful color palette and everything in between. Our work has helped Sugar Shack position themselves as a leader in the cannabis industry and will help rebuild the true ethos of this industry - far away from the billion dollar corporations concerned solely with their returns on investment.
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Photography & Product Styling