LINEA
The Details
Linea is South End’s newest high-rise showstopper bringing high design, high-profile amenities & high expectations to Charlotte’s rental scene.
As one of the most luxurious apartment communities in the city, the goal was simple: drive awareness, generate buzz & lease it up. We crafted a social media and PR strategy designed to position Linea as the new South End standard—refined, aspirational & completely unmatched.
Alongside PR, influencer outreach & strategic activations, we worked to establish Linea as a lifestyle brand and a true centerpiece of South End living.
SERVICES
Social Media, Photography & Styling, Content Creation, Photography, Public Relations, Micro Events
Social Media
We designed Linea’s social media feeds to reinforce their positioning as South End’s new standard of luxury living—elevated, aspirational & unmistakably high-end. From custom curated content to lifestyle storytelling, every post is crafted to reflect the building’s prestigious blend of design, amenities & location.
Results
Time Period: October 1st, 2024 - June 1st, 2025
Followers: 1,121
Follower Growth: 1,022
Growth Rate: 1032%
Average Engagement Rate: 6.71%
Total Engagements: 8,176
Average Reach: 581
Total Reach: 121,824
Total Shares: 1,386
Public Relations
At Linea, it’s not just about visibility, it’s about creating a lasting impression. Public relations is how we shape perception, build credibility, and position Linea’s brand as a standout in South End and beyond. We see PR as a way to foster meaningful relationships with media, influencers, and the broader Charlotte community.
For Linea, we took a refined but modern approach—merging strategic media outreach with elevated, culturally attuned tactics. That includes securing thoughtful press coverage, partnering with tastemakers who reflect the lifestyle and energy of their residents, and collaborating with local brands to host curated moments that amplify their presence and create a sense of place.
